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September 2002 - Present Confidential, London
Freelance IA Consultant
Since leaving Videonetworks in September this year I have been working as a consultant on a freelance basis.
Projects include research, information architecture, interface development and specifications for T-Mobile's extranet messaging service on the Channel Partners (Dixons, Currys etc) web site.
On another project I prepared a creative presentation for the restructuring and design of 'International Roaming' within T-Mobile web site. This part of the site includes database driven contextual commerce, advertising and country information in the promotion of 'Using Your Phone Abroad'. One of my proposed gizmos was an on-line 'Don't make me think' walkthrough for IR set up direct to your phone.
This project has involved persona profiling, heuristic evaluation, task analysis and card sorting. I also presented my findings to T-Mobile on behalf of my client in a workshop environment.
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2000-Sept 2002 VideoNetworks, London
Interactive TV Usability Designer
As usability designer, my position included the research, development and testing of models for ADSL iTV retail, e-commerce and entertainment systems (HomeChoice iTV). Spearheading the user centred design, development and specifications for database driven video-on-demand (VoD) 3rd party and in-house services.
Providing an analytical lead in iTV interface design and service development. I worked with the architects to decide which components are best to build the service and ensure that the systems are user friendly and conform to standard interface heuristics.
Key responsibilities:
· HCI, mental models and ergonomics
· Heuristic evaluations of services followed by extensive report writing
· Championing the users perspective at meetings and reviews
· Prototyping and graphical template development of the user interface using Photoshop and Director
· Research and analysis for new services including user interviewing techniques and focus groups
· Cognitive walkthroughs, storyboards and navigational planning using Edge Diagrammer and Powerpoint
· Card sorting, task analysis, use case and UML analysis, personas, scenarios and story telling
· User requirement specification, deconstruction, analysis and translation
· User testing using a user testing lab, video matrix and user monitoring station with surveillance equipment
· Analysis and documentation of findings, soliciting feedback for redesign if required
· Interfacing and negotiation between service architects and client requirements
· Writing functional specifications for service architecture and requirements for 3rd parties
· Client liaison and public speaking at presentations and demonstrations
· Writing educational material for use in-house and externally
Projects included: Retail II (Shopping Basket) - analysis, design and prototype; CreditCard Payments - analysis, design, testing and specifications; Re-launch - broadcast integration, EPG design, testing and specifications; Victor Chandler - analysis, proposal and design; HSBC - prototype; WhatCar? - contextual commerce, analysis, proposal and design; TopGear - analysis, proposal and design; Shop! - prototype; Disney - database, testing and analysis.
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1998-1999 Adval Multimedia, Buckinghamshire
CBT Courseware Designer
I managed and designed six training modules, teaching Mechanical and Electrical Engineering. Managing designers and programmers from concept to completion. The project won the DFEFF training award at the BIMAs in MAY 1999
Key responsibilities:
· Overseeing projects from concept to production
· Management of staff (programmers and designers)
· Research and translation from textbook and hand written notes into interactive training
· Storyboard production, script writing and navigational planning using Visio
· National client liaison and company representation at meetings and project reviews
· Evaluations, user testing and handling discrepancies
· Scheduling modules to meet deadlines
Other projects I have been involved in are: Barclays 'Understanding Small Businesses' - testing; CitiBank - analysis, demonstration, creative treatment and written proposal; Reckitt & Coleman Pharmaceuticals - heuristic evaluation, analysis, creative treatment and written proposal; Vickers Defence Systems - user testing.
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1997-1998 Harlequin Solutions, London
Multimedia Trainer
I worked as a full time trainer within this busy training agency. Teaching Macromedia Director, Photoshop and basic Macintosh and Windows operating systems to some large and famous name 'Blue Chip' clients, as well as lesser known advertising agencies.
Key responsibilities:
· Setting up the training rooms including, installing software and operating systems
· Providing telephone technical help and troubleshooting
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1983 -1995 Various Agencies, Plymouth
Senior Designer and Studio Manager
Prior to the computer revolution, I worked for a variety of companies either as a full time member of staff or on a freelance basis. Starting as a junior paste-up artist at Logo Design in Devon, ascending to Senior Designer and Studio Manager at Glider Advertising - Plymouth.
Key responsibilities:
· Management of projects from concept to production
· Client liaison
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Contact: Hm: 0208 2048926 Mobile: 07932 238922 Mail Me
Me, this summer at Thor's Cave - Peak District